Experience is in. Messaging is out.

Mass media messaging is a commodity. Customers take product quality and a positive brand image as a given. They seek more than just information. They seek an experience. Point-of-sale marketing, then, is an outdated idea. Because selling is simply a transaction. What's more, it's moving online. Today, it is the experience at the touchpoint that hugely influences the buying process. The real-world should be about delivering a customer 'experience' rather than selling. The focus should be on 'point-of-experience' marketing.

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The augmented experience

The companies that can deliver the right experience are the ones that will succeed in the marketplace today. Customers need recognition and relevant communication throughout the buying process. They need experiences that are personally relevant, memorable, sensory, emotional and meaningful. Experience augmentation is usually done in real-time and in semantic context with environmental elements. Using experience augmentation, the information about the surrounding real-world of the user becomes richer and interactive. This is done through the skillful use of content and technology, which can act as a visual filter between the real-world and what the user perceives.

www.sensorial.in

Point-of-Experience Solutions

• 3D displays and content
• Interactive 3D
• Ipad Mediated Experiences