THE EXPERIENCE IS THE MESSAGE.
AUGMENTED EXPERIENCE AT TOUCHPOINTS
STOP SALES. TELL TALES.
COMPELLING STORIES FOR BRAND BUILDING
Experience is in. Messaging is out.
Mass media messaging is a commodity. Customers take product quality and a positive brand image as a given. They seek more than just information. They seek an experience. Point-of-sale marketing, then, is an outdated idea. Because selling is simply a transaction. What's more, it's moving online. Today, it is the experience at the touchpoint that hugely influences the buying process. The real-world should be about delivering a customer 'experience' rather than selling. The focus should be on 'point-of-experience' marketing.
The augmented experience
The companies that can deliver the right experience are the ones that will succeed in the marketplace today. Customers need recognition and relevant communication throughout the buying process. They need experiences that are personally relevant, memorable, sensory, emotional and meaningful. Experience augmentation is usually done in real-time and in semantic context with environmental elements. Using experience augmentation, the information about the surrounding real-world of the user becomes richer and interactive. This is done through the skillful use of content and technology, which can act as a visual filter between the real-world and what the user perceives.
- 3D displays and content
- Interactive 3D
- Ipad Mediated Experiences
Storytelling is the new advertising.
The ability to customize a specific message to a specific person at a specific moment is within the grasp of a brand today. Yet the irony is that it has never been harder to connect with consumers. What was a controlled, one-way message using television or mass media has now become a real-time dialogue with millions. Brands help us with the way we feel about ourselves. Brands support our personal story, helping us perpetuate the persona we are constantly building and re-building. This way, brands become a part of our life story. Brands will compete in this landscape, not by advertising, but by storytelling. What story are you telling the market?
From conventional advertising to transmedia storytelling, PixelKraft can help you create marketing campaigns across multiple forms of media to deliver a 'story' over multiple channels. Importantly, these pieces of the 'story' are not only linked together, but are in narrative sync with each other.
- Brand Consulting
- Brand identity
- Web solutions